MLA48 III Announces Its Investments in Montreal-based Digital Commerce Software Start-up QuoteMachine

Toronto, Canada – March 29, 2021 – As the only angel fund in Canada dedicated to providing investment decisions in 48 hours, MLA48 III is proud to announce its investment in QuoteMachine, a  software solution helping retailers to deliver high-value, personalized sales experiences and convert in-store conversations into online sales. The fund’s investment in QuoteMachine generated interest among MLA members and other strategic investors bringing the total round size to $1 Million CAD

Beginning in 2018, JD Rocheteau and Jonathan Muschalle, co-founders at QuoteMachine, set out with the vision of helping businesses to put human connection back to the centre of digital commerce and convert in-store relationships to online sales. Today the team helps businesses close more deals faster and contributes to success in a wide variety of retail verticals, including jewelry, interior design, home hardware, outdoor sports and specialty stores. QuoteMachine enables businesses to stay on top of the hyper-local e-commerce trend that has been accelerated by the COVID-19 Pandemic.

Mohammed Ghalayini, Vice-Chairman of the Board of Directors & Chair of the Investment Review Committee at MLA explains, “It will be interesting to watch QuoteMachine evolve and tackle developments in the retail industry during and following the pandemic. COVID-19 has further heightened the demand for e-commerce and we believe QuoteMachine will be fundamental to expediting the online sales process of many businesses.”

JD Rocheteau, CEO and Co-founder at QuoteMachine notes, “MLA48 not only brings capital but also connections through their experienced investors and portfolio of companies. We feel lucky to have players like them in the Canadian ecosystem to support us in our journey to transform the Retail landscape.”

Through its membership of high net worth individuals and through its fund, MLA48, Maple Leaf Angels (MLA) continues to seek promising investment opportunities in the Canadian Start-up ecosystem.


MLA48 is the first fund in Ontario promising investment decisions in 48 hours, designed to foster innovation by accelerating funding timelines for Canada’s brightest entrepreneurs while providing diversification for accredited investors. The limited partners are MLA members who want to invest collectively, and the general partner is Maple Leaf Angels Capital Corporation, a subsidiary of Maple Leaf Angels Corporation. Investments are made in companies across Canada.


Maple Leaf Angels enables high potential companies to grow, realize their potential, and offer excellent returns by bringing together investment, experience, and a network of partners. To date, our members have invested over $38 million in 77 companies across Canada. We offer Curbside Mentoring events and weekly complimentary office hours to connect the brightest, most passionate entrepreneurs with our accredited investors in a streamlined process.


QuoteMachine is a customer relationship management software (CRM) for retail that streamlines and brings a personalized, human experience to the customer journey. We believe independent retailers should have the ability to offer personalized, high-value support to their customers whether in a store, online or between both worlds — so they can close more sales and build stronger relationships.


Eric Boyd
Interim Managing Director, Maple Leaf Angels